Thinking With Type

Praise for Ellen Lupton’s book

Thinking with Type

“Type is the foundation of print and web design. Everything you need to know about thinking with type, you will find here. This richly detailed update to the classic text belongs on the shelf of every designer, writer, editor, publisher, and client.”
-Jefferey Zeldman-

“This beautifully designed book on understanding typography

Fills A Big Void

It enables the reader to grasp the principles of typography through inspiring examples with warm, straightforward explanations ”
-Paula Scher-

“This engaging book offers principles without dogma and

History
Without Arcana
In short, it is a compendium for literate typographic practice ”
-Andrew Blauvelt-

“This book is essential reading for the design student and the perfect

Wake Up Drug

for the most stodgy of design experts ”
-John Maeda-

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Incredible history of women through print. www.nytimes.com/2020/01/16/art… via @NYTimes — posted January 22, 2020 3:20 am
Outstanding. www.nytimes.com/2020/01/21/art… via @NYTimes — posted January 22, 2020 3:19 am
New handbook explores how creative industry can embrace neurodiversity www.designweek.co.uk/issues/20… — posted January 21, 2020 10:56 am

I’m excited to see our book become real. twitter.com/mitpress/status/12… — posted January 19, 2020 2:39 pm
Amazing panel with @jarrettfuller @abbottmiller @andychen @WaqasJawaid11 Exhibition Design as Social Practice… twitter.com/i/web/status/12186… — posted January 18, 2020 9:03 pm

Thinking with Type

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