HOW TO PLAY: Shown here is a machine for distorting type. As the letters get hit by the evil sprites, they become distorted in the horizontal or vertical direction, yielding effects that are arbitrary, monstrous, and sometimes beautiful.
WHY TO PLAY: Stretching letters distorts their overall proportions and internal line weights. This crime is committed both inadvertently (through careless use of software) and in cold blood (in order to force type to fill a given space).
Game designed by Ellen Lupton.
HOW TO PLAY: Destroy the evil hatch marks (a.k.a. dumb quotes) and preserve the good quotation marks (a.k.a. curly quotes).
WHY TO PLAY: Quotation marks consist of distinct characters for opening and closing a quoted passage. Hatch marks consist of a single set of vertical strokes. The only proper use for hatch marks is to indicate inches and feet (5’2″).
Game designed by Ellen Lupton.
HOW TO PLAY: Use the arrow keys to position the canon; use the space bar to fire. Protect the letters from distortion while defending your own canon.
WHY TO PLAY: A true italic typeface is not just a slanted version of a roman font. The characters are specially designed to provide a traditional mode of variation within a type family.
Game designed by George Moore.
Animation by Jay Miller. Directed by Ellen Lupton.
NOTE TO TEACHERS
This site was designed as a classroom companion to the book Thinking with Type: A Critical Guide for Designers, Writers, Editors, and Students. Included here are lectures, project ideas, handouts, and more to use for teaching.
Adapt this basic syllabus for your own courses.
Type I syllabus (pdf)
PDFs to show on the big screen.
Type Basics: Size, Scale, Mixing Typefaces, Leading, and More
History of Typefaces
History of Typefaces (Spanish), contributed by Laura Meseguer
History of the Alphabet, contributed by Judy Ross
Type Study: Tables of Contents
Word: Experimental Typography
Grid: Experimental Typography
How to Make Beautiful Books
Artists Books: How to Do Things with Typography
HANDOUTS AND HI-RES DEMOS
These handy PDFs facilitate classroom discussion. Print them out or show them on screen.
Writing with Scala (sample type specimen)
Alignment (justified, flush left, flush right, centered)
NY Times (all manners of alignment on a single page)
Caps and Small Caps in Context
Portrait of Four Garamonds
Lining and Non-Lining Numerals in Context
Text Essay from Thinking with Type
BUY THE BOOK
Now available, Thinking with Type, Second Edition, Revised and Expanded. With forty-eight pages of new content and dozens of updated illustrations. More fonts, more fun, more factoids, more type crimes!
Order book from Amazon.com
RESOURCES FROM OTHER SITES
Fontstruct Free online tool from FontShop, great for introducing students to type design.
thedesignencyclopedia Find information, or help build the site with your students!
Russian Avant-Garde Books Beautiful MoMA site lets you turn pages of avant-garde books.
Design films by Hillman Curtis Lovingly made films are great to share with your students.
The Art of the Title Sequence, with clips. Wow!
Since the onslaught of desktop publishing back in the dark days of the mid-1980s, graphic designers have taken on roles formerly occupied by distinct trades, such as typesetting and mechanical pasteup. Designers are often expected to be editors as well. Every project should have a true editor, a person with the training and disposition to judge the correctness, accuracy, and consistency of written content. Neither a project’s author nor its designer should be its editor, who is rightly a neutral party between them. If a project team includes no properly trained editor, try to find one. If that fails, make sure that someone is responsible for this crucial role, for the failure to edit carefully is the source of costly and embarrassing errors.
Editing a text for publication has three basic phases. Developmental editing addresses broad issues of the content and the structure of a work; indeed, it can include judging a work’s fitness for publication in the first place. Copy editing (also called line editing or manuscript editing) seeks to root out redundancies, inconsistencies, grammatical errors, and other flaws appearing across the body of the work. The copy editor-who must study every word and sentence-is not expected to question the overall meaning or structure of a work, nor to alter an author’s style, but rather to refine and correct. Proofreading, which checks the correctness, consistency, and flow of designed, typset pages, is the final stage. Depending on the nature of the project and its team, each of these phases may go through several rounds.
anatomy of an error After a document has been written, edited, designed, and proofread, a printer’s proof is created by the printer from the digital files supplied by the designer. Many clients (or authors) fail to recognize errors (or make decisions) until the printer’s proofs are issued. This luxury has its costs, and someone will have to pay.
pe’s (printer’s errors) These are errors that can be assigned to the printer, and they must be corrected at no expense to the designer or client. A printer’s error is an obvious and blatant divergence from the digital files and other instructions provided by the designer and agreed to by the printer. Printer’s errors are surprisingly rare in the digital age.
aa’s (author’s alterations) These are not so rare. Author’s alterations are changes to the approved text or layout of the work. If the change originates with the designer, the designer is responsible. If it originates with the client or author, she or he is responsible. Keeping records of each phase of a project’s development is helpful in assigning blame later. Designers can charge the client a fee for the aa on top of the printer’s fee, as the designer must correct the file, print out new hard copy, get the client’s approval (again), communicate with the printer (again), and so on. If agreed to in advance, designers can charge aa fees for any change to an approved document, even before the printer’s proof is issued.
ea’s (editor’s alterations) Errors made by the editor are the responsibility of the editor’s employer, typically the client or publisher of the work. Good editors help prevent everyone’s errors from occurring in the first place.
For more detailed information about the editorial process, see The Chicago Manual of Style, 16th Edition (Chicago: University of Chicago Press, 2010).