Thinking With Type

Praise for Ellen Lupton’s book

Thinking with Type

“Type is the foundation of print and web design. Everything you need to know about thinking with type, you will find here. This richly detailed update to the classic text belongs on the shelf of every designer, writer, editor, publisher, and client.”
-Jefferey Zeldman-

“This beautifully designed book on understanding typography

Fills A Big Void

It enables the reader to grasp the principles of typography through inspiring examples with warm, straightforward explanations ”
-Paula Scher-

“This engaging book offers principles without dogma and

History
Without Arcana
In short, it is a compendium for literate typographic practice ”
-Andrew Blauvelt-

“This book is essential reading for the design student and the perfect

Wake Up Drug

for the most stodgy of design experts ”
-John Maeda-

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How to be generous to the reader. twitter.com/surfacepodcast/sta… — posted Yesterday at 1:31 pm
Congrats to Jenny Sabin from @cooperhewitt Robotically woven canopy stretches across MoMA PS1 courtyard www.dezeen.com/2017/06/27/lume… via @dezeen — posted Yesterday at 11:54 am
Free graphic design workshop @Moma w/ @brocketthorne 6/29 | 1pm goo.gl/W2nbtg ift.tt/2tXccG2 pic.twitter.com/01WKU3ib9w — posted Yesterday at 11:35 am

Explore the visual language of FLWright! Free graphic design workshop @Moma w/me + @brockett Horne, 6/29 | 1pm goo.gl/W2nbtg — posted Yesterday at 11:29 am
Globe Press event @mica_gd ift.tt/2tlcTf1 pic.twitter.com/mMQr5F05JJ — posted June 27, 2017 8:17 pm

Thinking with Type

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