Thinking With Type

Praise for Ellen Lupton’s book

Thinking with Type

“Type is the foundation of print and web design. Everything you need to know about thinking with type, you will find here. This richly detailed update to the classic text belongs on the shelf of every designer, writer, editor, publisher, and client.”
-Jefferey Zeldman-

“This beautifully designed book on understanding typography

Fills A Big Void

It enables the reader to grasp the principles of typography through inspiring examples with warm, straightforward explanations ”
-Paula Scher-

“This engaging book offers principles without dogma and

History
Without Arcana
In short, it is a compendium for literate typographic practice ”
-Andrew Blauvelt-

“This book is essential reading for the design student and the perfect

Wake Up Drug

for the most stodgy of design experts ”
-John Maeda-

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Almost got it right. Created at least 50 iterations of the cover design for the reissue of our 1991 ABCs of Bauhaus… twitter.com/i/web/status/10186… — posted July 15, 2018 10:28 pm
Happy National Ice Cream Day! Graphic design by @biahpasternack Workshop with @coopertype @thecooperunion… twitter.com/i/web/status/10185… — posted July 15, 2018 3:28 pm
Participants in my Sensory Typography class at Cooper Union today are each getting a free copy of Design Is Storyte… twitter.com/i/web/status/10181… — posted July 14, 2018 3:28 pm

Sandra Wheeler/Matter Architecture fabricating environment for Cooper Hewitt’s entry to the London Design Biennale.… twitter.com/i/web/status/10178… — posted July 13, 2018 10:28 pm
Nelly Ben Hayoun, Reworking Maslow’s hierarchy. Design Research Seminar at A/D/O @nellybenhayoun @ado… twitter.com/i/web/status/10177… — posted July 13, 2018 11:28 am

Thinking with Type

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