Thinking With Type

Praise for Ellen Lupton’s book

Thinking with Type

“Type is the foundation of print and web design. Everything you need to know about thinking with type, you will find here. This richly detailed update to the classic text belongs on the shelf of every designer, writer, editor, publisher, and client.”
-Jefferey Zeldman-

“This beautifully designed book on understanding typography

Fills A Big Void

It enables the reader to grasp the principles of typography through inspiring examples with warm, straightforward explanations ”
-Paula Scher-

“This engaging book offers principles without dogma and

History
Without Arcana
In short, it is a compendium for literate typographic practice ”
-Andrew Blauvelt-

“This book is essential reading for the design student and the perfect

Wake Up Drug

for the most stodgy of design experts ”
-John Maeda-

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How to be less narrow. Great piece by MICA aluminati @jarrettfuller When did design stop being “multidisciplinary?”… twitter.com/i/web/status/13195… — posted October 23, 2020 10:53 am
Margaret Calvert designs Rail Alphabet 2 typeface for UK stations www.dezeen.com/2020/10/22/rail… via @dezeen — posted October 22, 2020 12:40 pm
Watch “The Map” on #Vimeo vimeo.com/469980256?ref=tw-sha… Short design film by @gary_hustwit A new look at NYC subway & the… twitter.com/i/web/status/13189… — posted October 21, 2020 7:24 pm

Today! MICA Design Talk: Design Activism, with @mica_gd alums Leslie Xia, Mikea Hugley, and Ronin Wood. Tuesday, 10… twitter.com/i/web/status/13185… — posted October 20, 2020 11:47 am
Ed Benguiat, a Master of Typography and a Pop Culture Giant, Is Dead at 92 www.nytimes.com/2020/10/16/bus… — posted October 18, 2020 10:10 pm

Thinking with Type

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