Thinking With Type

Praise for Ellen Lupton’s book

Thinking with Type

“Type is the foundation of print and web design. Everything you need to know about thinking with type, you will find here. This richly detailed update to the classic text belongs on the shelf of every designer, writer, editor, publisher, and client.”
-Jefferey Zeldman-

“This beautifully designed book on understanding typography

Fills A Big Void

It enables the reader to grasp the principles of typography through inspiring examples with warm, straightforward explanations ”
-Paula Scher-

“This engaging book offers principles without dogma and

History
Without Arcana
In short, it is a compendium for literate typographic practice ”
-Andrew Blauvelt-

“This book is essential reading for the design student and the perfect

Wake Up Drug

for the most stodgy of design experts ”
-John Maeda-

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Olfactometer at Monell Center for the Chemical Senses. ift.tt/2u9CkOz pic.twitter.com/gZNPeZ74y0 — posted Yesterday at 11:13 pm
Ellen and @brocketthorne are back w/their free workshop at MoMa, 7/20 1pm. Do it like Frank Lloyd Wright!… twitter.com/i/web/status/88763… — posted July 19, 2017 11:44 am
Bone up on web typography before school starts! Great new class by @jasonsantamaria @skillshare skl.sh/jasonsantamaria. — posted July 19, 2017 11:22 am

The Latest in Web Design? Retro Websites Inspired by the ’90s, via @nytimes www.nytimes.com/2017/07/17/fas… — posted July 18, 2017 10:24 pm
Sad! Unacceptable uses of stripes in Bell Systems brand, 1975. @letterformarchive @lett_arc @coopertypewest… twitter.com/i/web/status/88669… — posted July 16, 2017 9:06 pm

Thinking with Type

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