Thinking With Type

Praise for Ellen Lupton’s book

Thinking with Type

“Type is the foundation of print and web design. Everything you need to know about thinking with type, you will find here. This richly detailed update to the classic text belongs on the shelf of every designer, writer, editor, publisher, and client.”
-Jefferey Zeldman-

“This beautifully designed book on understanding typography

Fills A Big Void

It enables the reader to grasp the principles of typography through inspiring examples with warm, straightforward explanations ”
-Paula Scher-

“This engaging book offers principles without dogma and

History
Without Arcana
In short, it is a compendium for literate typographic practice ”
-Andrew Blauvelt-

“This book is essential reading for the design student and the perfect

Wake Up Drug

for the most stodgy of design experts ”
-John Maeda-

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Herbert Bayer created this planetary depiction of the menstrual cycle for a pharma company in the U.S., 1940s. Come… twitter.com/i/web/status/11950… — posted About 4 hours ago
Among the diverse ideas shared at tonight’s Museum Interpretation workshop: museum labels printed in laundry. Why n… twitter.com/i/web/status/11948… — posted About 16 hours ago
Oh no, just when I thought I was done reading books, I found another one. @shopcooperhewitt ift.tt/2KgMdTE pic.twitter.com/3OaDoxW6yx — posted November 13, 2019 4:32 pm

Holiday ham! Herbert Bayer photomural is being installed. We open to the public in Saturday. @cooperhewitt… twitter.com/i/web/status/11946… — posted November 13, 2019 4:12 pm
Messy, imperfect, nonhierarchical. Conditional book design workshop led by @elopez12 @mica_gd… twitter.com/i/web/status/11943… — posted November 12, 2019 9:13 pm

Thinking with Type

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